Re Written Brief_ What is good_

Brief Title_ 

An introduction to Healthy Eating_

The Brief_

There is raising concern about obesity and un healthy eating in this country it is feared that this will be passed on through the generations and it is down to you to try and prevent this. 

Introduce and persuade the younger generation to eat healthy eating, highlight the problems with healthy. and make it appeal to the younger generation and hopefully change their eating habits.

Background_

There is a growing problem with bad health and obesity in the world, and it is feared that this is only going to get worse as it is passed down through generations, The main problem is how healthy eating is perceived by the public_ Tasteless, Bland and boring when in fact it is the total opposite, however the younger generation would much rather grab a quick burger or pizza or other un healthy snacks, Passing buy the healthy foods. 

Considerations_ 

Consider looking at what appeals to the target audience not only in terms of food but general interests making sure that your design decisions are targeting the right crowd. Look at what has already been created and analyse what has been done well and what has not this will allow you to make the most effective design decisions.

Target Audience_ 

With this brief we are aiming to reach out to the younger generation to give them a different opinion on healthy eating As it will be their knowledge and understanding that will be passed on to further generations. The specific target audience are the people who generally live the most un healthy lives for example, Young Professionals that are on the go, People who have just moved out from home this includes students and also young families. 

Tone of Voice_ 

As the brief is targeting a fairly young audience it is vital that the tone of voice is Persuasive but not to formal. Relaxed and calming. Must be modern to ensure it appeals to the audience.

Deliverables_

Final products and proposals for your response to the brief this may include mock ups, Final artwork, Fully functioning index file and supporting media, ready for online hosting. 

A pdf of 5 presentation boards summarising the key practical, conceptual and technical decisions made during the development of your projects. 

What is Good Crit_

I found this crit to be highly effective in terms of really moving on conceptually with my design ideas each of the word association really allowed me to specify what i was going to achieve for example from the first list i realised i was going to create a healthy fresh healthy eating company that was full of energy and moved away from its boring stereotype.

My audience is busy young professionals and students  who are in some cases price conscious and are always on the move and struggle to stay healthy when on the move in a busy city environment.

In terms of tone of voice i really feel that a modern relaxed environment with persuasive design making all the products and the experience desirable.

5 words related to my Good_

_ Health 

_ Fresh 

_ Energy

_ Green 

_ Boring

5 words Relating to my target audience_ 

_ On the move 

_ Young

_ Price conscious

_ Fit 

_ Unfit 

_ Busy 

_ Professional 

Tone of voice_ 

_ Persuasive

_ Relaxed 

_ Calming 

_ Formal 

_ Informative

Possible Outcomes_ 

_Packaging Design

_Restaurant /bistro Branding

_Advertising 

_Information Graphics 

_ Promotional work eg posters

_ Website

_ Application_ Phone/ Tablet

_ Informative Booklet and Packaging

Processes That could be possibly used_ 

Screen Printing to achieve spot colour

Spot varnish 

Embossing

Perfect binding

Photography Workshop_

During this workshop we where introduced on how to photograph work professionally, this turned out to be really helpful for me as i felt i was producing work to avery high standard but when photographing this the finishes was not given justice by the photographs. 

We where also taught how to use the macro lens this really allowed us to get close up shots of our work  we where aple to go as close as 1 cm and really get close up intricate detail shots of our work. I cannot wait to apply these skills to my final work for responsive and what is good.

5 Presentation BoardS_ What is good:

Task

- Five Presentation Boards

- Outline Your Good

- Your Range of Good

- The Formats you would like to use to communicate 

- The Processes you would like to use to communicate 

- Also think about target audience? what you want to create? who is interested? has it been done before?

- Think about incorporating what research into the booklet. being selective.

_______

5 Presentation boards displaying the above_


I have encountered some problems with the boards for example this board here my fist one displays some of my research that i have found to be very important when informing my design however as you can see it is way too wordy. I must act upon this and ensure that my boards are only displaying the appropriate amount of text.

Type and Grid Session 2 _

Type and Grind Workshop_ Session 1

Fibonacci sequence

• ratio 8:13
• links to golden section
• this sequence is not only evident within design but also nature
• the human face follows the ration
• we find people who's faces are truer to the ratio more attractive
• classic renaissance masterpieces
• architecture from antiquity
• a series of numbers in which each number is the sum of the two preceding numbers
• 1 > 2 > 3 > 5 > 8 > 13 > 21 etc

• draw two small squares together
• draw a third square using the combined lengths of the two original squares together
• continue to repeat the process

• 55 point title should be complimented with 34 point body copy by applying Fibonacci's sequence
• correlates to two following numbers within the sequence

The golden section

• 1.62 is the golden number
• forms the basis of paper sizes and its principles can be used as a means of achieving balanced designs
• many ancient cultures from the Egyptians to the Greeks used this thinking to gain beautifully designed proportions
• is also known as the golden rectangle, a rectangle in which the ratio of the length to the width is the golden ratio
• 56cm divide by 1.62 = 34.56... round to 35
• then 35 divide by 1.62 = 22

The task for the session was to put together a short publication that demonstrated our current understanding of typography or the grid system. I decided to keep it simple and simply create a publication that shows the anatomy of typography and how typography is put together this could then be used as a source of resource material to show others what aspects go into creating type this could in turn assist others in gaining a greater understanding of type and helping them in the creation of it. I feel i have demonstrated my understanding of the grid system by the layout of the publication i feel the hierarchy is strong and the design is clean making sure that the information is communicated simply. 

Responsive Collaborative contract_

Group

Benefits:

• learning new skills set
• utilise your partners skills
• concepts and ideas from two perspectives
• you can always blame someone else
• confidence to take risks
• professional, personal integrity
• different responsibilities
• shared workload

Problems:

• disagreements
• style
• design decisions
• money
• workload
• in brief
• broader practice
• having to compromise
• bad communication

Workshop_ OUGD505

5 specific features_

_ Why selected brands are desirable
_  Existing companies and their branding
_ What makes specific restaurants desirable like nando's for example
_ What colours are used, in similar brands and related companies
_ Look at unhealthy food packaging to see what makes them desirable.

5 skills that will be improved_

_Skills within branding and identity
_Experimentation within printing techniques 
_Time Management skills
_Documentation of my contextual and theoretical research
_Presentation skills

5 ways to explore_ 

_ Looking into researching in depth will go onto strengthen my conceptional idea generation
_ Printing will go onto extend my knowledge in traditional print techniques 
_ Presentation skills this will come in the form of improved design boards and presentation skills
_ Branding is pushing my skills within this area of graphic design.

OUGD 504_ Evaluation_

What skills have you developed through this module and how effectively do you think you have applied them?

Before entering this year i had no real understanding of design for print, by creating our own print production manual this allowed me to explore areas that i was really interested and was a great way of gaining a much better understanding of Print. I have displayed this through the exploration into new print finishes Embossing de bossing, Screen printing. I have also gained a greater understanding of commercial costings for print, i have not only done this through secondary research but also by going on visits to commercial printers to find out what processes occur and which ones cost the most money i found that specialist finishes such as embossing are expensive if the product is a limited run however in the long run if its a mass produced product this turns out to be cheaper in the long run. This module has introduced me into the world of web design, i have learnt what makes for effective web design, i have done this by exploration into existing web design looking at what makes each work effectively and in most cases what does not work effectively. The sessions we have had with simon where very useful as it made the whole process of coding less daunting. I feel that although my ideas where not achievable with my current skill set within Dream Weaver i have mocked up what i would have produced if i had developed my skills within HTML5 I plan on pushing my skills further and further to achieve this level in the future.    

What approaches to methods of design production have you developed and how have they informed your design development process?

Throughout this module i have based all of my time and effort into the development of ideas and the production of my design. I feel this has benefited my design greatly in terms of new production methods and processes however i paid no attention to blogging and this has really caused me to stress towards the end of the module and i feel has effected my design production however in terms of design development throughout this module as soon as an idea popped into my head i would crack on with developing that idea this has worked effectively in my opinion whereas last year i would take notes and never really get round to developing the idea. i will make sure to keep blogging along side my design production from now on and just improve my time management skills allowing me to not only develop the ideas and push them but also to keep up to date with blogging at the same time to become a less stressed effective designer. 

What strengths can you identify in your work and how have/will you capitalise on these?

I have developed new strengths within web design and this is something i will be pushing further within my practice as i would love to carry this on throughout my career as a designer. However i feel that the biggest development within my work is the way i have reacted to briefs i feel that my idea generation is improving drastically i feel this is due to how i am developing ideas as they come into my head instead of writing on a piece of paper and never getting round to it, This is something i will carry on as i feel it is really making me much more enthusiastic about my design. However i will say again i must manage my time effectively making sure that i leave my self a reasonable amount of time to update my blog and in some cases develop the whole design as one rather than single aspects of the design. Another strength that i have developed is working on multiple briefs at once this has shown how my time management has improved in some aspects for example i am able to work on multiple briefs effectively it is just the time management within those individual briefs that needs to be improved for the next module. I have also developed a huge amount with the presentation of my work in terms of verbal presentation and also in terms design boards, Loraine sat down with me and explained what was needed on my boards and how the use of white space is effective, I feel that the boards i have produced alone display the process i went through during this module.   

What weaknesses can you identify in your and work and how will you address these in the future?

The main weakness that i can find during this module is simple the Finish to the products this is simply down to the fact i could not afford to purchase the stock for my design for Print and web and for my print production manual i was unable to afford the commercial print that i was after the inclusion of spot colour and de bossing would have bumped the cost up drastically however this was all acceptable as the design was not created for mass production it would be a single run meaning it would be a one off and for this reason the high quality print techniques where put together in combination with beautiful stocks to create something that would have created a book that had a beautiful feel and was a bit special. Although i was unable to get the final pieces printed i still feel that i have mocked up how the design would look and feel by not only including the selected stock in the hand in but also by applying the finishes to them. Another weakness is that i was possibly a bit ambitious when it came to the creation of my web design, although there are aspects of my web design for hand in that are not working as i would have hoped, i feel that i have explained what i aimed to achieve if my skill set would have been up to that level. Im not sure if i will get marked down for this but in my opinion i feel it simply just shows what i want to achieve  in the future with exploration into what can be created with HTML5.

Identify 5 things that you will do differently next time and what do you expect to gain from these?

Improve Boards Further: I am going to do my work more justice and work on my presentation boards so my feedback improves as will my entries into live briefs and layout and grid skills.

Blogging: I am going to make sure that i am up to date with all blogging as i go along within the next module, this will not only make me a less stressed designer but will also allow me to focus more on the design production in turn generating much more effective designs. 

Carrying on  Experimentation Processes: I experimented with more finishes within this module which I was please as I always wanted to screen print and de boss ect. I plan on actually building this into my designing further and not making it just experimentation of media. I suppose this will simply build on the skills i have already experimented with 

Ideas: I feel that throughout this module i have broke away from my usual approach to design witch is normally rather under control and serious i have developed ideas through out this module that have been rather out of the box and in my opinion i feel this has been effective i plan on carrying this on throughout the next module but i will make sure not to go to over the top with my ideas. I feel this will just develop my whole skill set when i comes down to idea generation.

Attendance - 4
Punctuality - 4
Motivation - 3
Commitment - 3
Quantity or work produced - 4
Quality of work produced - 3
Contribution to the group - 4