Type and Grind Workshop_ Session 1

Fibonacci sequence

• ratio 8:13
• links to golden section
• this sequence is not only evident within design but also nature
• the human face follows the ration
• we find people who's faces are truer to the ratio more attractive
• classic renaissance masterpieces
• architecture from antiquity
• a series of numbers in which each number is the sum of the two preceding numbers
• 1 > 2 > 3 > 5 > 8 > 13 > 21 etc

• draw two small squares together
• draw a third square using the combined lengths of the two original squares together
• continue to repeat the process

• 55 point title should be complimented with 34 point body copy by applying Fibonacci's sequence
• correlates to two following numbers within the sequence

The golden section

• 1.62 is the golden number
• forms the basis of paper sizes and its principles can be used as a means of achieving balanced designs
• many ancient cultures from the Egyptians to the Greeks used this thinking to gain beautifully designed proportions
• is also known as the golden rectangle, a rectangle in which the ratio of the length to the width is the golden ratio
• 56cm divide by 1.62 = 34.56... round to 35
• then 35 divide by 1.62 = 22

The task for the session was to put together a short publication that demonstrated our current understanding of typography or the grid system. I decided to keep it simple and simply create a publication that shows the anatomy of typography and how typography is put together this could then be used as a source of resource material to show others what aspects go into creating type this could in turn assist others in gaining a greater understanding of type and helping them in the creation of it. I feel i have demonstrated my understanding of the grid system by the layout of the publication i feel the hierarchy is strong and the design is clean making sure that the information is communicated simply.