Tuesday 28 February 2012

Design Principles: 3D Typography

Process:
We began by creating a viewfinder this allowed us to work to a frame/perspective. From here we then decided on a Letterform to work with:



We then went onto dissect the letterform creating sparate parts we then created 3 planes to the letterform so that from the viewfinder the letterform looked complete however from and other perspectives the object was completely un recognisable: as shown by the images below.







We then went on to progress the process onto  a 5 plane perspective increasing the amount of layers  to the letterform the imagery below shows the process. As a group we found this much more difficult to piece the letterform together as a whole.

I will take what i have learnt today and will then be putting this into practice with my designs from now on. I can introduce planes or different viewpoints on my designs.



Monday 27 February 2012

Design Principles Type and Grid:

We initially selected a double page spread from our chosen magazine, we where advised to select one that we felt we could improve (A well designed layout like Creative Review would be very hard to improve.) So i decided to select a basic double page spread from Todays Golfer. I then took the basic content and then re arranged them onto my grid system. These designs have been heavily influenced by  Modernist Graphic design where the typographic elements are to a strict grid system making communication the key focal point making for a strong hierarchy and readability.  


I have experimented with many different styles of layout, as you can see from my thumbnails i have gone onto experiment by increasing the amount of columns for my layout i feel that with increased amount of columns it gives me to work with when looking at the placement of text, however in some cases the guttering between the body text can make a large amount of text hard to read.






I experimented when preparing my images for my layout, looking into different effects that photoshop offers the only reason for doing this was to create a design that is much more aesthetically pleasing to the viewer.  



As you can see my final design has changed a lot since digitalised it, this was just down to my exploration within InDesign, i feel that although my design uses an 8 column grid i haven't used it to its full potential as you can see i haven't fit my text boxes to individual grids, as i felt this would create legibility problems. However i have experimented with a modernist style layout. 

and other features such as breakouts where the text is in a heavier weight than the body copy, i will be progressing my skills within InDesign just to gain a greater understanding of the column grid and how it can be used as a highly important design tool. 



Sunday 26 February 2012

Design Principles: What is a line:

BRIEF:
What is the problem you intend to solve:
I am aiming to solve problems with communication when travelling i know from past experience that communicating with locals abroad is very difficult. I realise that i will not be able fully solve this problems there is no chance i will be able to teach the viewer how to speak a whole new language. 


WHO NEEDS TO KNOW:
Aimed at people who travel frequently or plan to at some point in life.


WHAT DO THEY NEED TO KNOW?
Basically the publication will contain lines speech, in the form of a range of short phrase's or question's specific to the select country. I will select the top 10 travel destinations then research into what languages are common in the area. The phrases and questions contained in the book will be specific to the area and will also contain important questions such as. where is the hospital? where are the toilets etc. These questions will be repeated throughout the booklet.


WHAT WILL THEY RESPOND TO?
The design will be both type based and image based i aim to combine the two in a way that is clean cut and professional. The questions and phrases will be displayed initially in english then below this the translation in the specific language therefore solving some part of the communication barrier.


The imagery will be mainly aimed at the traveling aspect of the design rather that the lines of speech side. This will again be a combination of type and image where phrases specific to the select country will be displayed along with supporting images.


WHAT RESEARCH IS REQUIRED:
SECONDARY RESEARCH
Target audience - selecting a style that is suitable and will appeal to them specifically. 
Vital/necessary questions: 
Existing products:


PRIMARY RESEARCH
Problems with communication when traveling: 
Common questions asked when traveling  


We started this brief off by initially stating 20 things that where related to the word "lines" these things could have any relation to the starting word




  1. Architecture 
  2. Design drawings 
  3. Anatomy of the body - drawings 
  4. Speech
  5. Numerical
  6. Runways
  7. Motorways 
  8. Light
  9. Graphs 
  10. Grids 
  11. Illustrations 
  12. Vapour trails 
  13. Zebras
  14. Tigers
  15. Road Crossings 
  16. Maps 
  17. Waves 
  18. Hair 
  19. Typography 
  20. Hand writing 
From this point we then went onto state 20 things that we like this could be anything we wanted

  1. Skateboarding
  2. Food
  3. Clothing
  4. Music
  5. Trainers
  6. Gammon
  7. Beer
  8. Relaxing
  9. Cars
  10. Planes, any transport
  11. Cheese
  12. Screen printing 
  13. Adidas
  14. Nike 
  15. Ralph lauren 
  16. Travelling 
  17. Fresh juice
  18. Summer 
  19. Football
  20. Surfing 
From here we went on to select 5 from each list and produce a logic this was to be based on previous design principle sessions for example photography, Anatomy of type, Hierarchy, Type & Grid etc.

Logic:
  • Info graphics > Gammon > Publication - Showing the percentage of salt in gammon ect other health related facts
  • Speech > Traveling > Book/Publication - Speech from all over the world, Travellers guide: 
  • Maps > Summer > Photography - Photographs of summer destinations forming a map.
  • Receipt > Beer > Publication - Showing the price people are paying for beer and where it comes from.
  • Vapour trails > Travelling > Type - Type Face


Saturday 25 February 2012

Design is doing: Finals/production/design sheets and direction:


Alterations to final poster and re-done poster design:

Romance poster new:

Rain is the key to romance, the idea for this came from my research into kissing in the rain. I found that to many couples kissing in the rain was a memory that stuck in their heads for lifetime.




I have collected and categorised my research into subjects then visually communicated the message in the format of a2 poster designs the production of the designs and final prints are displayed below:

Finals:

Rainfall in the Uk : Uses - I have attempted to create a design that explains how rain in the uk is collected to both save money and to make the world a better place environmentally, I decided it would be much more effective to visualise the data i have collected rather than using just type. This is more effective in putting the message across, as the viewer can become bored when reading. I researched the process of rain water harvesting then produced a visual outcome that simplifies it all putting the information across in an easy understandable form.


I have introduced a strict grid system inspired by modernist graphic design where communication is the key focal point, this maximises the readability of the typographic elements.





Simplified imagery has been used to communicate a message keeping the design simple so there is no confusion with the viewer i believe that the use of white space around the design should reduce this, Also giving the design a clean finish. 



Rainfall and Romance: Romance - Again i have taken the categorised information on Rain and romance then attempted to communicate what i found visually. I found that many people have a memory strongly imprinted in their memory of kissing in the rain (life long memory) this was then backed up by the research into poetry,songwriting and also film. Kissing in the rain is used to give the strongest feeling of romance. I have attempted to take all of this inspiration and then simplify it all to communicate this feeling of romance in the rain. I have used the the imagery of a male and female figure in the rain i chose not to show the figures kissing instead looking directly at each other (the kiss is inevitable.)



Male and female imagery: 
as kissing in the rain was the biggest feature of rain linked to romance i decided that this would be the focal point for the romance poster i decided to again simplify the image focussing on communication of the basic message, the couple are not yet kissing however as the figures are staring directly at one another it seems to the viewer that the kiss is inevitable.



I created this piece of type for this brief especially, i decided that as romance was linked to the elegant style of type i would attempt to create my own... I feel this typeface works well on giving off a romantic elegant feel however i am not sure how this will appeal to the target audience as i have taken note of their interests within graphic design and this is the opposite of what will appeal to (Erik) I am contemplating re doing this poster design for this reason alone.   






  
Rainfall is beautiful - Beauty of rain (how it makes you feel) - Again from my Categorised information I have looked at how rain makes you feel taking away all of the bad things people see about rain as without rain there would be no life, I found that Rain made people feel free and alive in the rain. I then took this and displayed it in a visual way that i feel would grasp peoples attention and hopefully put this feeling of feeling free in the rain in their mind.



For this design i have attempted to do something completely different, i have tried to experiment with the format of the design by making the actual stock i will be printing on part of the image, ( top part of the image would be cut out into the shape of a cloud - giving the design an innovative aspect. 


Optical illusion become more readable the further away you are from the poster this would be much more effective on a bigger scale, I feel this aspect of the design will engage the viewer and could possibly change the way they feel on rain.... 


Design direction Boards:                                                                                                                          



Uses of rainfall: 

Romance and rain:

Rain is beautiful:

Design sheets and initial ideas:                                                                                                                


Uses:






Romance: 








Design is about Doing:




Describe - What is visible? What is the Audience looking at?                                                           
What is visible: I have collected and categorised my research into subjects on
Rainfall in the Uk : Uses - I have attempted to create a design that explains how rain in the uk is collected to both save money and to make the world a better place environmentally, I decided it would be much more effective to visualise the data i have collected rather than using just type. This is more effective in putting the message across, as the viewer can become bored when reading. I researched the process of rain water harvesting then produced a visual outcome that simplifies it all putting the information across in an easy understandable form.

Rainfall and Romance: Romance - Again i have taken the categorised information on Rain and romance then attempted to communicate what i found visually. I found that many people have a memory strongly imprinted in their memory of kissing in the rain (life long memory) this was then backed up by the research into poetry,songwriting and also film. Kissing in the rain is used to give the strongest feeling of romance. I have attempted to take all of this inspiration and then simplify it all to communicate this feeling of romance in the rain. I have used the the imagery of a male and female figure in the rain i chose not to show the figures kissing instead looking directly at each other (the kiss is inevitable.)
  
Rainfall is beautiful - Beauty of rain (how it makes you feel) - Again from my Categorised information I have looked at how rain makes you feel taking away all of the bad things people see about rain as without rain there would be no life, I found that Rain made people feel free and alive in the rain. I then took this and displayed it in a visual way that i feel would grasp peoples attention and hopefully put this feeling of feeling free in the rain in their mind.

The designs are target audience is Erik Kessels 

Interpret - What does it mean? How does it Function?                                                                      
The poster designs are basically showing that rainfall is nothing to be moaned about, Rainfall is useful, romantic and beautiful, Britain is obviously known for having dull weather however i have tried to focus on rainfall being a good aspect to the british weather, for example showing that it is; Useful in the sense of it being used as a benefit to the ecosystem, Rain as part of romance and how rain can be beautiful feelings it gives you for example.

Evaluate - How successful is it? What context suits it?                                                                       
 I feel that my designs communicated what i set out too: i feel that the simple  typographic layouts maximise readability this style of layout was inspired by modernist graphic design where the key aim of the design is communication. I feel that i have effectively communicated the message by using simplified imagery and as little typographic elements as possible not overcrowding the design reducing any chance of confusion, i attempted to let the image do the talking. If i where to put the posters in context i feel if the poster where to be blown up and placed in airports or anywhere where people would be entering the country.

Theorise - Does it solve the problem, How else could it solve the problem better?                        
I feel that i have achieved what I set out to communicate with each poster design and i feel each poster is visually appealing. However as the design is aimed at Erik i feel that to make the design much more suitable for the target audience.... this is something i will follow up and make alterations to my designs to hopefully make my designs work much more effectively. I plan to look closely at Eriks past work hope fully taking inspiration from this and applying it to my designs to maximise how effective the designs are to the target audience, I will complete this before Monday 26th March the brief deadline.    









Sunday 19 February 2012

Ten things about me personal/designer



Ten things i have learnt about myself:

Moving away from home has made me become so much more independent, I feel i can organise for my self now and live and function perfectly on my own, this has been proven by the completion of the first semester i have proven to myself that i can function on my own alongside a heavy workload.

I feel i am much more responsible now as i have organised a new home for next year, alongside a module hand in at college it was a stressful process but i achieved the hand in on time and i was happy with the work i produced.    

feel that since the start of attending leeds college of art my time management has improved drastically, i feel that i can now plan my work ahead of me and achieve any hand ins and module submissions: This is the first time i have ever worked on multiple briefs, at first i was slightly scared as the amount of work seemed daunting. My method of combating this was to write up to do lists and gradually complete tasks inside briefs bringing all the briefs to completion around the same time.

I have learnt that i am able to manage my time effectively so that i still have a social life still going out with friends, staying in contact with friends and family back home and skateboarding frequently however i can only do this once my work is complete if i get my work done i often go for late night skates in town centre 




I have always had a love for graphic design that is commonly found in skateboarding, as a skateboarder myself i have been a part of this from a young age and have followed it for years i love some of the graphics that are out there today down to the detail and time that must have gone into it, i would love to do this myself at some point in my career: 

  



I aim to produce my own t shirt designs and get some deck designs printed very shortly, as soon as i have settled back into the college regime. i will start to produce some designs and hopefully get them printed using the college's resources. 

I have also decided that i must take all opportunities as they come: I have been asked by a friend of mine to re design/ re brand his sponsor. The company is up and coming and is honestly getting quite big (is blowing up) this will be a fantastic opportunity for me to get my work out there and to get my name onto the market, I have not yet started to design for this but after the creation of my manifesto i feel i really should get it done. 

I have also found that to push myself even further i feel i should get back into the habit of entering competitions this not only gives you an opportunity to see how you are competing against other designers but also givbes you a chance to have a look at what other designers are doing aswell.

I now realize how much i miss sleep i was always laidback, i have never experienced a workload like this until now. i feel it has been highly effective in preparing me for the industry and i feel the rate of progression will be excellent.

The first semester has just backed up my belief that i want to progress as a Graphic designer and i want it to be my proffesion i am now going to push on from here and achieve my aims to my highest potential.          

Ten things i have learnt about myself as a designer:

Before commencing this course i had never worked with other designers on a project i was worried at first the everyone would have to many ideas and the design would become too complex however, it seemed to work well we all assigned each other tasks for example one would take over on typographic elements and choice of typeface, one would take care of the layout of the design and so on. 

I felt the design worked effectively for its purpose and delivered the selected message: 



The image below displays the use of the grid system, we where first introduced to this in Lorenzo's workshops, This was something that i looked into briefly last year on my ND Graphic design course in Hull. However now it has been introduced to me i now know that it is used to strengthen the hierarchy of the design, this of course results in a design that is both readable and delivers a message easily.    






During one of Ambers latest workshops we created design direction boards, i had created these in the past but used only images, I found that having these sheets printed out and posted around my work area i was able to generate ideas much more effectively. I knew that this was going to be highly beneficial too me as i am often inspired by many of my favourite designers i also find it much easier to generate ideas visually.










After creating these design direction sheets i then have a basis idea of what i want to create and even what format or colour scheme the final will be. I will be using this from now on for the generation of visual ideas. 

   
Blogging: Although i still struggle with blogger sometimes i feel i have grasped a good understanding of how it works and the benefits it has over traditional portfolio work, I feel it is a great way to display your work. I am going to put another blog together i feel for work out side of leeds college of art or possibly just upload that work to this account but on my personal homepage.


  

Technically exploring some new programmes and software: I have worked on all of the programs below in the past however it has never really been shown to me professionally, in other words i didnt really know how to use the tools correctly. 

Adobe Illustrator - This was the main programme that i worked with and has been my favourite of the 3, after the Adobe illustrator induction i was educated on how to use the tools correctly i then started to practice these skills and now my work looks to a much higher standard and is finished to a high quality in my opinion. 


Adobe Photoshop - Out of all the programmes photoshop is still my least favourite, i still haven't come to terms with most of the tools on it however i am still progressing with it and aim to develop my skills further as the course goes on. We required to use photoshop for the postcard brief one of my final outcome sis displayed below: 





I have also learnt about the theoretical elements of graphic design. I was introduced to the key concepts, methodologies and critical approaches that underline how to analyse graphic design both practices and products.

Design Context: 
I was introduced to the theoretical knowledge, analytical skills and the critical understanding of Graphic Design, during the OUGD401 I attended 

Lectures every wednesday: Looking into the history and inspirations to graphic design i found some of these lectures highly interesting for example mainly the one on modernist graphic design, stating the in graphic design communication must be the key focal point, i have chosen an example displaying this in the form of a strict column grid maximising readability and communication to the viewer.    




During the OUGD404 (Design Practice)

I have been introduced to the essential fundamental practical and conceptual principles that underline graphic design, and the visualisation and generation of ideas: design sheets with amber where you are to draw designs quickly each one displaying a message, this was a great way of generating ideas quickly giving me a starting point for all of my designs:

Workshop sessions exploring: Design sheets looking into the anatomy of Typography: This was my first time creating my own typeface at first i thought that designing a typeface was not really that difficult as most of the letterforms where the same shape just reflected or slightly modified - I now know that typefaces can have all sorts of purposes but all must communicate making sure they hold some sort of readability and legibility or the typeface is useless.    




However i came up against problems when designing letter forms such as g,s,z however i feel that if i develop my skills i can produce a typeface that will work and will be effective. 






Colour: We have been taught about colour theory and colour within graphic design for example the use of colour watches and colours that do not work well together for example some colours can cause serious problems when it comes to the readability and legibility of typography. 




The objects below where selected from the green area, we selected what we thought was the purest green then selected objects that demonstrated
HUE - bottom left
TINT - left
SHADE - top right


We then went on to find the chromatic value of each colour using the swatch book, my results are shown below:



  


Visual Research:

During OUGD405 (Design Process) 
This module has introduced me to the practical and conceptual approaches to research, focusing on the collection of data, Categorisation and communication of the source material. I have also learnt about the investigation of strategies for research driven concept development, Idea generation and problem solving. I feel i have developed skills set to brief led problems that focus on the product its self, its function and the audience that it targets.

The images below show how i have collected information then categorised it this then enables me to select the key information that needs to be communicated:  

For example i collected the local skateparks in leeds:

I then went on to categorise all of its features creating a key 

I then communicated this message through the media of a map as shown below:

only the key information was used but i still feel the design i created communicates  the information extremely well.