Type Workshop 2:

We began the session by presenting out pdf's that we created in quark, this allowed us to look at techniques that my peers used to present their typeface. i took on some key techniques that i felt where effective

- by putting the typeface in a sentence to look at its legibility and readability 
- Making sure that 

We where then asked to produce 3 words that come to mind looking at our typeface:

Graceful 
light 
Delicate 

We then went onto write a brand name that is related to our typeface - from the 3 words i got jewellery this then lead to Swarovski

The next stage was to state a brand that does not suit the typeface: I select Mc Donald's as this is the complete opposite of Light Delicate or Graceful.

Kerning - Comes in very useful when creating logo design incorporated in Branding and identity.\ area around the letterform 

find the largest gap between the type, tighten or widen the kern between each of the letterforms so they match the largest gap.

Task was to 

Experiment with kerning with our name in capitals as this is the easiest to execute:

This is a huge aspect of branding and identity - just by the simplicity of great letter spacing can give the design a new message and example of this is railway. The poor spacing could reflect that the railway is small, Rushed, Late. However if the word is well kerned this can represent a large - high quality smooth running message to the viewer.

Experimentation with the hierarchy of typography we re positioned  the words all over type page mixing up the hierarchy the task  was to communicate the order by being creative.

Task collect 6 examples of logo design 
3 key words that come to mind when looking at a logo and if it matches the companies aims: in type jourmal

Proverb - 5 or 6 words - re arrange the words but make it readable. using the techniques learnt in the class