Visiting Sydney Beaumont Leeds_
The fluorescent Green has been used to not only communicate freshness and taste, but the fluorescent spot colour moves away from the very common dark green that is found on most of the packaging. The bright finish is not only eye catching but it also communicates the energy that comes as a result of eating their healthy products.
in terms of stock it was very important for me to select a stock with texture as the concept was all about desirability. it is not only the visual appearance of the design alot of this will be down to the texture and feel of the products so the textures stock will be very effective, i will also be applying an emboss to the stock so the stock must be fairly pulp based.
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