PURE_Food Co
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The main focus of this brief is to give healthy eating an identity amongst all off the beautifully packaged un healthy competitors. I have produced Print based branding and packaging designs for the brand. The whole concept works around giving the brand an element of desirability, I have took inspiration from the unhealthy food we see every day and have found it is design and finishing processes that achieve this desirability
I aim to create and identity for a healthy eating restaurant that will appeal to the younger audience and all the print and web based identity, i also will be branching into packaging and promotional aspects of this.
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