Tuesday 16 April 2013

Responsive: Forrest&Bob Logo design.

Forrest and Bob logo design this was yet again another self initiated brief that allowed me to work within one of my interests outside of design, Fashion. As i have already stated i love the branding that is  found within high end fashion labels. 

Forrest and Bob are a high end clothing label based in the united states they offer innovative fashion but at an affordable price. However looking at the existing branding i dont feel their current logo communicates this high quality of the products.

From looking at existing fashion branding i feel that the logo design i have created can stand up against the most well known brands. for example the typographic design i have created communicates elegance down to the light serifs of the type and the bold statement is communicated through the bold body of the type. 

I am really happy with how this logo design came out and i feel that i have created a logo design that communicates exactly what i wanted and is a design that can work effectively for both sexes the design does not sway towards one gender which is one problem that i have found with my designs in the past.


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