This was again a self initiated brief that i was interested in attempting as it was based around an interest of mine outside uni, i have become obsessed with fashion and that branding that comes with it, looking specifically at tailoring and suit branding i love some of the existing fashion branding,
I felt this responsive module was a great opportunity for me to experiment with this so i decided to create this fictional branding, i wanted to create a logo design that still communicated the high quality aesthetic and also bring in a modern style to the design.
As you can see i have used an elegant serif typeface that communicates the high quality aesthetic and i have applied my research into modern clothing brands and design styles and then looked at how i could apply aspects of this to my design, i feel the border not only gives the design a modern aesthetic but i feel this also gives the design the stamp effect that makes the logo communicate as a statement.
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