This brief was a self initiated simply because i wanted to experiment with creating a design that was very corporate and that i would be able to turn around in a quick time, i simply read somewhere personal lawyers for you and remember the branding being awful and communicating nothing to do with the fact the company dealt with the customers personally.
I decided to set my self the challenge of creating a corporate logo design that communicated the professionalism and a modern company that instantly communicated the personal element of the company.
As you can see the logo below, i have used a modern san serif type face that i feel looks modern and professional communicating that the company has something innovative and new to offer, and the introduction of the image of the fingerprint was the fist thing that came to my head when thinking of individuality. I felt this was a perfect image in communicating the serious attitude and Personal aspect the company has to offer.
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