Responsive: Penguin Book cover design.

The penguin book cover competition

 The main reason for me t selecting to do this brief was the fact that it gave me the opportunity to experiment with illustration as i had never done this before i was very worried about the outcome of this. 

The approach i went for was to look at the existing covers and see what problems i could see, the majority of these cover designs lacked in colour and where very boring. I felt that to create a design that  stood out and was very different from the existing designs i needed to introduce a modern aspect and innovative colour schemes into the design. 

The design process that i went through was to basically read up on the book and select the key features that would attract the viewer to the book, I then attempted to communicate these key features visually i decided to try and keep the illustrations simple as this would ensure the book cover will not become overcrowded and overpowering.

The colours i have selected are used to communicate the themes of the book for example the red is used to represent the theme of murder and the green tho represent money and deceit.

The use of multiplied layers is used to represent the complexity of the plot within the book this was a much more aesthetically pleasing effect rather than over laying block imagery.

The Big Sleep by Raymond Chandler

More than simply a mystery novel, and first published in 1939, The Big Sleep has become a classic of American literature, with Chandler praised for his deft handling of plot, as well as his terse style and acerbic wit. In 1946, a film adaptation of The Big Sleep was released, starring Humphrey Bogart and Lauren Bacall, two of the biggest movie stars of the day.

In his introduction to The Big Sleep Ian Rankin writes:

‘The Big Sleep opens with my favourite paragraph in all crime fiction and doesn’t let up until a wonderfully written coda. It was one of the first crime novels I ever read, and is still one of the best.

[...]

‘The Big Sleep is a story of sex, drugs, blackmail and high society narrated by a cynical tough guy, Philip Marlowe. As such, it provides the template for much of the urban crime fiction which came after, as well as most modern Hollywood thrillers. What sets it apart from the crowd, however, is the quality of the mind which conceived it. Chandler’s pulp credentials show in the twisting of the plot, yet it reads with the simple inevitability of classical tragedy: General Sternwood, the ailing millionaire who needs Marlowe’s help, is a king betrayed by his unruly daughters.

‘When the younger Sternwood daughter turns up naked in Marlowe’s apartment, he concentrates instead on a chess problem, concluding that “knights had no meaning in this game”. Marlowe, however, remains a knight of sorts – tarnished, to be sure, a knight errant. The work he does is dirty, but he maintains his own moral code. Marlowe encounters damsels in distress and plenty of monsters (usually in the guise of gangsters and corrupt authority figures). All of which shows just what a firm, literate grasp Chandler had of the genre within which he worked.

[...]

‘Chandler described the American crime novel as being “dark and full of blood” (as opposed to its “lithe and clever” English equivalent), and said of Marlowe: “I see him always in a lonely street, in lonely rooms, puzzled but never quite defeated.” When he died, one obituary stated that “in working the vein of crime fiction [Chandler] mined the gold of literature”. Few writers have come close to matching him.

‘The Big Sleep, however, is such fun to read you probably won’t notice how clever its author is being. Chandler remains the king of the one-liner. An example such as “He wore a blue uniform coat that fitted him the way a stall fits a horse” is both witty and full of subtle meaning, telling us much about the flunky’s disappointed life. By the time Marlowe, at the end of the book, describes the “bright gardens” outside the Sternwood mansion as having “a haunted look”, we realise that sunny and prosperous California is a tainted Eden, a place essentially dark and full of blood.

‘It’s a world which has had no finer chronicler than Raymond Chandler.’

The brief

The Big Sleep is a serious and significant mainstream novel that just happens to possess elements of mystery and crime. The story is well known both in celluloid and print so it is essential to come at it from a fresh angle. Try to design a new cover for a new generation of readers, avoiding the obvious clichés. Originality is key.

Audience: all readers both familiar and unfamiliar with the text, male and female.

Message: there are many layers and themes within the book. Read it and discover what the book means to you.

Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 16mm wide).

What the judges are looking for:

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.

The winning design will need to:

• have an imaginative concept and original interpretation of the brief
• be competently executed with strong use of typography
• appeal to a contemporary readership
• show a good understanding of the marketplace
• have a point of difference from the many other book covers it is competing against