The Deeb brothers was without doubt my favourite brief that i worked on through out theis module the initial brief was to create a logo design for a Merchant Banker and Private Equity firm.
design a logo that exudes elegance and class for a merchant banking and private equity firm with international scope. corporate colours are black, gold and grey.
I decided to take a very corporate approach to this brief as the brief stated the logo must be formidable corporate and communicate a strong legacy behind the logo and branding. It was very effective for me to look at the target audience and competitors designs.
I found that a lot of the existing logos used Iconic symbols to communicate certain messages to the audience, The crossed eagles are to represent protection and security. I looked into what the audience looked for within their bank and then tried to communicate these visually. Protection Security, Elegance and universal.
I then went onto push this logo design onto the full identity of the company, i decided this was a great opportunity for me to really develop my print skills and to explore how print and stock choice can be used too communicate. For example the Gold stamp not only represents the high quality element of the design but also the use of gold is always used to represent the best.
I feel the image below shows that i have applied my research into branding & Identity into my own design choices as you can see from the the following images i feel i have effectively created a range of products that work as a brand effectively. And visually work together to create a brand identity that reflects the ethos of the company. I have found from this brief that every single part of a design must be for a reason as i will explain.
Stock choices and print techniques can communicate these message as well for example the stock choice was a beautiful thick pulp textured paper, i not only selected this as it would be most effective with the emboss but also down to the tactile feel of the stock the quality of the stock represents the quality of the company in may senses.
The Gold stamp is not only to look beautiful but it also represents Importance and again high quality also the colour choice of gold not only runs alongside the brief but gold is often a symbol of the winner or the best i feel this is without doubt effective for this company as this is a key feature you want from your merchant banker.
I then decided to push this brief Further and further by creating the web design aspect of the company branding, i though it would be a great opportunity for me to see how my skills where in terms of applying my brand across a range of medium. I believe i have communicated the elegance of the brand with the aesthetics of the web design aspects.
The side scroll of the web design is elegant and makes for a design that has simple but effective navigation system i have then shown how the navigation system can be applied then to the web based design view on a Phone and Ipad.
| Job Type Logo Design | |||||||||||||||||||||
Task Outline
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| Task Description | |||||||||||||||||||||
| Logo Text Deeb Brothers | |||||||||||||||||||||
| Logo Styles of Interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Pictorial / Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
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| Deadline Tuesday, February 12, 2013 | |||||||||||||||||||||
| Target Market(s) international sovereign wealth funds, Asset managers, government agencies | |||||||||||||||||||||
| Look and Feel Each slider illustrates characteristics of the customer's brand and the style your design should communicate.
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| Requirements
Must Have:
- must be formidable, elegant, intimidating and present a sense of a serious and professional financial firm with a impressive legacy and a courageous view of the future |
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