Monday, 8 April 2013

Responsive: Scott&Moss Logo

This was again a self initiated brief that i was interested in attempting as it was based around an interest of mine outside uni, i have become obsessed with fashion and that branding that comes with it, looking specifically at tailoring and suit branding i love some of the existing fashion branding, 

I felt this responsive module was a great opportunity for me to experiment with this so i decided to create this fictional branding, i wanted to create a logo design that still communicated the high quality aesthetic and also bring in a modern style to the design.  

As you can see i have used an elegant serif typeface that communicates the high quality aesthetic and i have applied my research into modern clothing brands and design styles and then looked at how i could  apply aspects of this to my design, i feel the border not only gives the design a  modern aesthetic but i feel this also gives the design the stamp effect that makes the logo communicate as a statement. 


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