Strictly house was a brief that i decided to undertake, the brief was from TalentHouse and was to create a logo design for up and coming house Djs Strictly House.
We are a couple of up and coming house Dj's from Jersey channel islands and we are looking for a new logo to represent us and our new brand. The winning logo will be used on all of our social media sites and will be used on all upcoming posters and events with reference to you for full credit! The logo will also be played on screens and banners within the nightclubs so it would be a great chance for your logo to be showcased.
I then though i should show how the spot colour would be applied to the design, i have shown how the logo would be juxtaposed with the image for example the way the logo extends past the image is used to represent the progressive style of the music. Again the minty green colour is used again as it is appealing to the audience currently.
I selected these images based on what i have found from my research i have found that a range of existing vinyl cover use abstract imagery and all of these where aimed at the younger generation.
I feel that the images i have used will appeal to the younger generation and will draw the attention of the viewer.
As you can see below are my initial experiments with folding of the logos i thought this could be an innovative technique that i could use to show the movement of the music within the logo, i experimented with a few variations to see what would be most effective. I then took these into illustrator to vector.
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